- By turning brick-and-mortar stores into click-and-mortar stores, thereby providing a “virtual diamond marketplace”
- By giving diamond shoppers fast, real-time access to suppliers’ entire diamond inventories via a front-of-store kiosk, touch-screen display or retailer’s own PC
- By serving as a “silent” salesperson, thereby cutting administrative time and costs through a seamless customer point-of-sale interface
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- By providing a separate “back-office” function, discretely allowing the retailer to see both wholesale and retail prices, along with advanced search features
- By immediately expanding retailers’ available diamond inventories, thus increasing overall sales of loose diamonds for retailers, suppliers and manufacturers
- By offering monthy, quarterly or annual fee structures available for less than $3 a day
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